What is SEO?

Sin categorizar, Web page positioning (SEO) – Huella Virtual 27/05/2021

SEO is the acronym for “Search Engine Optimization”. It is a digital marketing practice, which aims to improve the ranking of websites in Google, Yahoo and other search engines .

In simple terms, SEO involves executing activities to improve your website’s visibility in the digital world. Whether you’re a business owner or just someone who likes to learn new things, there’s a lot to gain from understanding SEO.

This blog post will provide you with an introduction to this exciting discipline.

You may be interested in: What is digital marketing?

What is SEO?

SEO Consists of optimizing your website to be better positioned in a search engine listing when someone searches for what your business offers. To do this it is necessary:

  • Strategically place on your site the keywords by which you want your potential customers to find you.
  • Structuring your site is also very important in SEO, using heading tags gives order to your site and allows search engines to know its structure.
  • Optimize the size of the images, it helps the loading speed. Naming images using keywords and an alternative description is another SEO task.
  • Use internal and external links to your site, plus the possibility of also using inbound links from other sites gives your site credibility.
  • The readability of your publications is also an influential factor in the positioning of your website.
  • Among other things, the server where your site is hosted has an important influence on the strategy, features, response speed, etc. So, hiring a good server is a task that will contribute to your organic positioning work.
SEO activities. Organic positioning

Reasons why to do SEO

1. To gain more traffic:

One of the main advantages of doing SEO is that it can help drive more traffic to your website.

By optimizing your website based on high-ranking factors, such as keyword density and keyword diversity, you can ensure that your site is more likely to appear in high-traffic search engine results pages (SERPs).

This can help increase traffic to your website, which in turn can lead to more organic traffic and more sales.

2. To increase sales:

Another benefit of doing SEO is that it can help increase sales. By ranking your website higher on search engine results pages, you can ensure that potential customers viewing your website are more likely to click on your ad or make a purchase .

In addition, by targeting specific keywords in your AdWords PPC campaigns, you can ensure that your ads appear in high-traffic SERPs. This can help increase your click-through rate (CTR), which can lead to more sales.

3. To boost your ranking:

The SEO can also help boost your website’s search engine rankings. By optimizing your website based on high-ranking factors, such as keyword density and keyword diversity, you can ensure that your site appears higher in the SERPs when users search for related terms.

This can help improve your website’s search engine rankings, which can lead to increased traffic and higher SERP rankings.

Don’t know where to start with SEO?

From one of the world’s largest search engines, Google, came a guide on How to Maintain your website’s SEO.

However, at Huella Virtual we support you with all the necessary services to implement the SEO strategy and start gaining search engine positioning. From website analysis to strategy creation.

Also, we provide you with hosting in our servers with excellent features and speed.

Don’t have a Web site?

It is not a problem either, we offer you the web design service, so that you have an optimized website and you can increase the probability of visits and climb quickly in the ranking of search results.

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