What is SEM?

SEM, Sin categorizar – Huella Virtual 04/08/2021

You may ask: What is SEM? SEM stands for Search Engine Marketing.

SEM is another of the most important strategies in digital marketing.

Unlike SEO, in SEM you pay to publish an ad on search engines.

It is no secret that the world’s most popular search engine is Google. Google allows us to advertise through Google Ads, a tool that offers advertising solutions in the search engine.

Google search bar - seo and sem

When we talk about SEM, we must be familiar with certain terms:

  • Keywords: These are the key words with which we want users to find our website.
  • Impressions: It’s the number of times your ad is displayed when someone searches for what you offer.
  • CPC: Cost per click, it’s the cost charged for each click a user makes on your impressions.

SEO and SEM: Compatible or not?

The goal is to be well-positioned in search engines with the keywords related to our business. And ideally, a digital marketing strategy should be planned, from which the way to position the site in search engines is defined, both through SEO and SEM.

SEM paid advertisement on Google search results page

And it’s that SEO and SEM don’t have to be isolated strategies. On the contrary, since with SEM we can achieve goals more immediately, while with SEO we gradually achieve organic positioning over a longer period of time.

It’s important to consider that it’s not enough to just pay for advertising; constant optimization of campaigns is also necessary. The relevance of the words used in the campaigns helps to obtain more impressions.

Ranking in Google search results page - SEO

Google is one of the largest advertising platforms, but it’s also one of the most used search engines and, therefore, highly sought after by companies to gain organic ranking in the ranking of their search engine results pages. As an expert with relevant authority, Google presents an 8 step guide to create campaigns that yield optimal results.

Don’t know where to start with SEM?

At Huella Virtual we support you with everything you need to implement your SEM campaign.

We also offer you hosting in our servers with excellent features and speed.

Don’t have a Web site?

It is not a problem either, we offer you the web design service.

Related entries