Creating ads on platforms like Facebook, Instagram, and LinkedIn nowadays is a must. And it’s because social media has become an essential tool for businesses looking to promote their products or services. Facebook, Instagram, and LinkedIn are some of the most popular platforms for digital advertising.
In this article, we will show you how to create impactful ads on these platforms to attract your audience and boost your sales.
Define your target audience
Before you start creating your ads, it’s important to define your target audience. Who do you want to reach with your ads? Answer questions such as:
- What is their age?
- What does my service/product serve for?
- Where are they located? And here it’s very important to consider, if that place where you are saying your market segment is located, ask yourself, Can I deliver my product or service there, or just my ad?
- Other relevant details to define would be: Does the type of device they have matter (mobile or desktop) or the brand of these?
Having questions like these resolved, you will be able to create more effective and personalized ads for your audience.
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Use high-quality images and videos.
Images and videos are an essential part of any social media ad. Use high-quality images and videos that are appealing and relevant to your audience.
On the other hand, make sure your images and videos are clear and crisp, and that they fit the recommended dimensions for each platform.
Use calls to action (CTA)
Calls to action are an important part of any social media ad. Use calls to action (CTA) such as “Buy Now,” “Sign Up,” “Learn More,” or “Download” to encourage your audience to take a specific action.
Here are some other CTA ideas from Huella Virtual, experts in digital marketing:
On the other hand, it’s important to remember that you don’t necessarily need buttons to include a CTA in your ad. From text, you can generate calls to action.
Customize your ads
One of the advantages of digital advertising on social media is that it allows you to personalize your ads for your audience. Use relevant details such as your audience’s name, location, or interests to make your ads more engaging and relevant to them.
Use remarketing.
And what is remarketing? Well, it’s nothing more than a digital advertising technique that allows you to show ads to people who have already interacted, either with your website or with your previous ads.
Use remarketing to reach people who have already shown interest in your products or services and increase your chances of conversion.
Measure the success of your ads.
It’s important to measure the success of your ads to determine if you’re achieving your SEM goals in the digital marketing strategy. Use analytics tools to measure the number of clicks, conversion rate, and other key performance indicators.
You can gather these relevant data by connecting your website and the platforms you use for digital advertising with Google Analytics 4, using UTM´s parameters and the pixels of the platforms.
With this information, you’ll have decision-making capabilities to adjust your strategy and improve your results in future campaigns.
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Without a doubt, this part of the analysis is the one that entrepreneurs like you, who seek to use social media advertising, find most difficult, but who do not have enough expertise to know what each metric taken means or implies.
For cases like these, it’s always good to ask for help. At Huella Virtual, with over 10 years of experience in digital marketing in Colombia, we know the ins and outs of platform tricks and are experts in interpreting campaign performance.
Use professional tools.
Facebook Ads Manager
Facebook Ads Manager is an essential tool for creating and managing your ads on Facebook and Instagram. Use this tool to create personalized ads, define your target audience, set your budget, and measure the success of your campaigns.
And what about Instagram Business for ads on Instagram?
Instagram Business was a free tool that allowed you to create and manage your ads on Instagram. However, now the Ads Manager converges ad management for both the Facebook and Instagram social networks.
Use LinkedIn Campaign Manager
LinkedIn Campaign Manager is an essential tool for creating and managing your ads on LinkedIn. Use this tool to create personalized ads, define your target audience, set your budget, and measure the success of your campaigns.
Be creative and experiment with your ads.
Advertising on social media is a constantly evolving field. Be creative and experiment with different types of ads, images, videos, and calls to action to find what works best for your audience.
Don’t be afraid to try new things and adjust your strategy based on the results.
In summary,
Advertising on social media is a powerful tool for businesses looking to promote their products or services.
By following these tips, you can create impactful ads on platforms like Facebook, Instagram, and LinkedIn, increasing your chances of conversion.
Remember to always define your target audience, use high-quality images and videos, personalize your ads, and measure the success of your campaigns to improve your results.
If you need guidance from an expert, write us, as at Huella Virtual, we can advise you and define your best strategy to implement SEM through advertising on social networks.