The metaverse is a term that has become increasingly relevant in the digital marketing world. It is a digital space without physical and tangible limits.
In this blog post, we will explore how the metaverse influences digital marketing. Including opportunities and challenges in advertising and eCommerce, as well as some pioneers in the metaverse.
The metaverse: What is it and why is it relevant to marketing?
It is a virtual world that behaves as an extension of physical space. Where the physical and digital worlds come together to influence the way people shop, socialize, learn, play, work and communicate. And where people are represented by avatars, a digital version of themselves.
The relevance of the metaverse in marketing lies in its ability to foster the creation of virtual products, interactive advertisements and the construction of virtual representative offices.
Companies such as Huella Virtual seek to be at the forefront of this technology. This, in pursuit of learning and maximizing its potential to support the communication and online presence of its customers.
The fact is that, since the digital marketing, it is important to keep an eye on this virtual world.The company’s virtual office, because it allows companies to create virtual products, events and advertising to support internal and external communication, as well as employee avatars and virtual representative offices of the company.
To go a little deeper let’s look, for example, at how advertising develops in the metaverse below:
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Advertising in the Metaverse: Opportunities and Challenges
Advertising in the metaverse offers unique opportunities for businesses, such as the ability to create more interactive ads in conjunction with a good graphic design expert.
In addition, the metaverse allows companies to create immersive experiences that involve first-person content, i.e., a personal experience rather than the third-person experience of today’s digital marketing environment.
This advertising modality results in a first-person experience for the audience, in contrast to the traditional third-person marketing approach.
However, advertising in the metaverse also brings challenges, such as adapting ads to the 3D environment and the need to generate engaging and relevant content for users.
Metaverse and eCommerce: The next frontier of digital commerce

The metaverse also represents the next frontier of digital commerce.
Virtual stores already exist, but the metaverse offers the opportunity to create your own store within this universe. Unlike a common eCommerce, users will be able to visit the virtual representation of a physical store through avatars.
In addition, this virtual world allows companies to sell a digital version of a product, an NFT or a real-world activation.
This represents a unique opportunity for companies to reach new audiences and increase their revenues.
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Digital marketing pioneers in the post-reality universe
Some companies are already taking advantage of the opportunities offered by the metaverse for digital marketing. For example, Hyundai Motor Company launched Mobility Adventure, a metaverse space on Roblox in which the brand presents its current and future products.
Another company that is betting on being in this virtual world is Republic Realm which calls itself a “digital real estate company” and bought 259 parcels in Decentraland for more than $900,000.
These digital marketing pioneers in the metaverse are paving the way for other companies to explore the opportunities offered by this virtual world.
In conclusion
The metaverse represents a unique opportunity for companies to create virtual products, events and advertising to support internal and external communication. As well as employee avatars and virtual representative offices of the company.
In addition, the metaverse represents the next frontier of digital commerce and offers unique opportunities for companies to reach new audiences and increase revenue.
Although it presents challenges, companies such as Huella Virtual are prepared to address them and help you make the most of the opportunities that the metaverse brings to your digital marketing strategy.
So, if you need help to take advantage of the opportunities offered by the metaverse in your strategy, do not hesitate to consult the digital marketing, e-learning and Advanced Digital Architecture services that Huella Virtual has to offer.